Overview UAE PL TV is the definitive destination for UAE club football, serving as the dedicated home for competitions like the ADNOC Pro League and UAE Super Cup. The goal of this project was to create an authoritative, passionate, and culturally authentic brand identity that connects fans across the region to the game they love.

The Logo & Visual System The visual cornerstone of the channel combines the heritage of the UAE Pro League with the dynamic language of broadcast. The logo features a custom shield frame and TV screen element, meticulously constructed to represent the game with clarity and authority across both digital and physical platforms.

Color & Typography The color palette is built on three core colors: Regal Navy to convey professionalism, Light Gold for prestige, and Platinum for balance. To ensure dual-language legibility, the geometric Houschka Pro serves as the primary Latin typeface, while GE Heritage Two ensures cultural authenticity and clarity for all Arabic communications.

Broadcast & Digital Applications The identity extends into a robust, real-world application system. This includes strict guidelines for on-screen broadcast lower thirds, matchday graphics, social media templates, and large-scale environmental mockups, ensuring a unified and recognizable identity across every single touchpoint.